is pleased to announce the expansion of the Bosch Car Service
(BCS) program in North America. This internationally known
and respected program of 14,000 BCS Service Centers is experiencing
a major expansion in North America, in both membership and
BCS centers must pass a rigorous evaluation process to
be accepted to the program, making Bosch Car Service one
of the most respected and revered programs in the industry.
Members not only receive world-class parts and technical
support; they also have access to an expanding suite of
training classes. Training is not limited to technology,
as a wide range of business management classes is being
rolled out as well.
In an increasingly competitive marketplace, effective marketing
programs are critical. The BCS program provides tools unmatched
in the industry. Direct mail marketing tools provide customer
retention as well as help to draw in new customers. New
Bosch Car Service imaging programs bring brand awareness,
setting BCS centers apart from the competition. Also new
to the BCS program are cross-promotions with other Bosch
divisions, giving BCS centers marketing access to an unparalleled
array of customers and programs.
Since a network's strength relies on the performance of
its members, Bosch has introduced programs to survey and
analyze BCS centers to perfect their customer handling skills
and operational effectiveness. The objective is for all
BCS shops to reach and maintain the highest levels of quality
and customer satisfaction in the industry, increasing the
value of the Bosch Car Service network.
All of these programs are designed to maximize efficiency,
productivity and customer satisfaction at every Bosch Car
Service Center, a collection of the best and most respected
independent repair facilities in North America.
The Bosch Group is a leading global supplier of technology
and services. In the areas of automotive and industrial
technology, consumer goods, and building technology, some
271,000 associates generated sales of 46.3 billion euros
(over $63 billion) in fiscal 2007. The Bosch Group comprises
Robert Bosch GmbH and its more than 300 subsidiaries and
regional companies in roughly 50 countries. This worldwide
development, manufacturing, and sales network is the foundation
for further growth. Each year, Bosch spends more than 3
billion euros for research and development, and applies
for over 3,000 patents worldwide. The company was set up
in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop
for Precision Mechanics and Electrical Engineering."
In North America, the Bosch Group manufactures and markets
automotive original equipment and aftermarket products,
industrial automation and mobile products, power tools and
accessories, security technology, thermo-technology, packaging
equipment and household appliances. Bosch employs approximately
25,000 associates in more than 70 locations throughout the
U.S., Canada and Mexico, with reported sales of $9.5 billion
in fiscal 2007.